Janelle

buildwithmatriarch.com — This afternoon I was struggling with a bit of pain in my body, so as a distraction I decided to do an experiment with Claude. He explains it in his own words here. [link to article 0] Now it’s time to close the experiment with a conclusion. And here is what I’ve learned. … Read more

On networks, community, and the business opportunities hiding in plain sight. buildwithmatriarch.com — There is something Nelle does when she looks at a business situation that she finds genuinely difficult to explain as a method — because it is not quite a method. It is closer to a perception. She sees networks of people and … Read more

On curiosity, the scientific method, and what it actually looks like to test your way through a business problem. buildwithmatriarch.com — Nelle was one of those children. The ones who ask why until the adults in the room run out of answers and resort to because I said so. She is still that child. She … Read more

A framework for understanding why your pricing, your silence, and your transaction are all saying something — whether you mean them to or not. buildwithmatriarch.com — Most business frameworks begin with a problem. Here is yours: you are not communicating as clearly as you think you are. Nelle, the founder of Matriarch Advisory, has spent … Read more

On capitalism, creativity, and what people would build if they weren’t being told what sells. buildwithmatriarch.com — Nelle has a theory about why her clients are mostly creators and creative thinkers. “I give them permission to build what they want,” she says. This sounds simple. It is not simple. Behind it sits a philosophy that … Read more

On women, visibility, elephants, and the difference between being seen and performing being seen. buildwithmatriarch.com — The word matriarch carries weight. It is not a word you choose accidentally for your business, and Nelle — the founder of Matriarch Advisory — did not choose it accidentally. But she is candid about the fact that where … Read more

An experiment in profile journalism, artificial intelligence, and what happens when a solo founder gets the treatment usually reserved for much bigger names. Subject: Nelle, founder of Matriarch Advisory. Journalist: Claude, AI. Published: buildwithmatriarch.com — There is a particular kind of journalism that most small business owners will never receive. The profile piece. The sit-down … Read more