The story behind
Matriarch.
A second chance, a game, and a business born on a couch.
I've been in business a long time. I've run various things, including one that employed over 20 staff. But my resume isn't why I'm here. The reason is a little weirder than that.
A couple of years ago
I got sick. Really sick.
I spent over two years in hospital feeling like a potato with needs, and then slowly — carefully — I started to heal enough to think about something other than the symptoms in my body.
Then I went quietly batty. Laying still and doing nothing isn't really my style. I'm the kind of person who loves to build things, analyse things. My husband Scott used to take me on dates and we'd end up playing the "what would we do if this was our business" game. Yes, I think that's a game.
So there I was, potato-style on the couch, hunting for some kind of purpose so I didn't waste this strange and beautiful second chance I'd been given. I started building websites for people — familiar ground, and I'm good at it — but I found that mostly people don't need a new website. They need to know why the one they have doesn't work. And that's just the game.
So Matriarch was born. She serves women and trans people because I'm bloody good at this and I want women and trans people to benefit. That's a statement of my politics, my ethics, and my heart.
What I actually do
A coach is a bit like a personal trainer — there to help you set goals and keep you accountable. Your cheer squad. Motivation and productivity hacks.
An advisor is more like a cross between a detective's murder board with red string and post-its, and Mary Poppins with her bottomless bag full of tricks. Working with one feels like you're not the one the buck stops with anymore. Like you've got someone in your corner. A way to test ideas. Someone who will see the typo in your thinking before you hit print.
Matriarch is advisory. Which means when you come to me with a question, I'm not going to hand you a $47 course and an affirmation. I'm much more likely to ask you to fill out a spreadsheet so I can tell you what I think is happening.
If you want a co-conspirator with a murder board and a bottomless bag — you're in the right place.
What people say.
"Reading this report felt like being genuinely seen. Not just as a business, but as a person."
Cynthia — Magic Reset
"Thank you for your guidance. It's been invaluable."
Kezia Vucemillo — Book Besties Bookstore
"This report has been extremely helpful. The insight has been amazing. I love that you saw exactly where the issues were."
Raelynn Zielinski — OBM
The elephant.
Elephants move through the seasons in herds. They don't leave each other behind.
That's why she's here. That's what Matriarch is built to be — someone who moves with you through the seasons. Someone you never have to second-guess.
You are not alone.
Ready when
you are.
Start with one question. One report. See what it feels like to have someone actually look at your business.