Janelle

You know this person. You might follow her. She might be in your professional network, your Facebook group, your inbox. She talks about healing your relationship with food. She uses words like peace and intuition and freedom. She’ll tell you she’s not about restriction. She believes, genuinely, that what she does is different. And then … Read more

Here’s a phrase you’ve probably heard in every marketing course, every copywriting guide, every ‘how to get clients’ thread you’ve ever fallen into: Know your client’s pain points. It sounds like good advice. It sounds like empathy, even — like you’re paying attention to real human need. And in the hands of a practitioner who’s … Read more

Most of the marketing advice you’ve been given starts in the same place: figure out your client’s pain points, then position yourself as the solution. It sounds logical. It even sounds kind — like you’re being responsive to real need. But if you sit with it for a moment, you’ll notice something: it asks you … Read more

Someone is scrolling your feed right now with a complicated history with her body. Maybe she’s been through the diet cycle. Maybe she’s in recovery. Maybe she just spent six months learning to stop measuring herself against other people’s bodies, and it’s still fragile. She sees your post. Split screen. Before. After. The caption says … Read more

Not your opinion on a trend. Not your take on a news story. The thing that feels too specific, too alienating, too much — the thing you water down before it even reaches the copy. That’s the one. Most practitioners I talk to can tell me what they believe. They can tell me who they … Read more