Hi, I'm Janelle.
Build with Matriarch
Business advice: one:one, researched, practical, feminist. Post your questions, get real answers.
Start with a free 7-day trial.
A room where real work gets done.
Business Support
Post your question. Get a real answer from Janelle — researched, specific, and backed by 15+ years of experience.
Business Education
Regular posts on pricing, tech, and marketing — practical, not theoretical, and built to apply to your business right now.
A Room of Allies
Being in business is easier when the people around you are too. Connect with people building alongside you, not against you.
Video Co-Working
Regular co-work sessions — show up, put in the hours, and get things done alongside the group.
A Man-Free Space
Always. This room is for women, trans women, non-binary and gender queer people building businesses.
Feminist Lens
We name the extra hurdles instead of pretending they're not there — and we don't let them stop us either.
I'm a business advisor. Normally, access to quality, personalised advice runs into the thousands.
But I really believe that having some help early on, or through the hard periods, makes a difference. I want women to succeed. I want us to be the example of what's possible for the next generation.
So I've made this community. I'm here to help — post your questions and get answers backed by real research and 15+ years of experience. I've sold everything from carrots to software, and I know my stuff when it comes to tech, marketing, and pricing.
Whatever your current business challenge is, let's work through it together.
What clients say
“Reading this report felt like being genuinely seen. Not just as a business, but as a person.”Cynthia Magic Reset
“Something to keep me on track and moving into more of a CEO position in my business.”Kezia Vucemillo Book Besties Bookstore
Skool is the platform the group actually runs on — it's where you'll post questions, get answers, join co-working calls, and access the classroom.
You'll create a free account with Skool to join, then everything happens there. It works like a private members' app on your phone or desktop — no separate logins to remember once you're in.
Choose your level of access.
Access to a real business advisor, normally priced in the thousands. Here, it's not.
- Access to a real business advisor, for less than a coffee a week
- Research backed advice
- A growing library covering pricing, tech, marketing, and more
- Regular video co-working sessions — build alongside the group
- A community of allies, not competitors
- A man-free space, always
- Everything in Standard, plus dedicated 1:1 time, monthly
- Your own private Notion workspace, just for your business
- A working document you keep and act on
- Priority in the group — your questions get answered first
- Real 1:1 advisory access, without the $500–5,000/mo price tag
- Cancel anytime, no lock-in
Both plans start with a free 7-day trial.
Come build your business with us.
Free 7-day trial. Cancel anytime.