On building differently, thinking clearly, and staying true to your purpose.
Every business owner has capacity constraints. Most get to pretend otherwise until something forces the issue — illness, burnout, a crisis that finally makes the ignoring impossible. The body enforces…
Read it →If you've ever sat there trying to work out what to charge for something you make, and ended up with five browser tabs open and still no number — this…
Read it →SeSelf-employed women work 7.7 fewer hours a week in their business than self-employed men, according to Pew Research (self-employed women averaged 32.6 hours a week against 40.3 for men). That's…
Read it →You wouldn't propose on a first date. You wouldn't ignore your partner of five years and expect them to stick around. Different stages of a relationship need different words. Buying…
Read it →Women-owned businesses earn 40% of what men-owned businesses earn. Only 15% of women feel confident in their financial management before they launch their business, compared to 31% of men. The…
Read it →I was scrolling recently and came across a post about how to handle difficult interactions during live business events — the awkward moments, the challenging participants, the things that can…
Read it →Most conversion advice skips straight to checkout. Fix your cart abandonment, streamline your payment flow, add express checkout. And yes — all of that matters. But there's a step that…
Read it →People pull their prices out of their ass. They panic and make it up. Cis men tend to make it up in their favour. The rest of us — the…
Read it →We didn't use palm oil. Not even certified sustainable palm oil. If you've spent any time in food retail you know what that means operationally. Palm oil is in everything…
Read it →Last week I talked about selling to your warm audience. This week is about something related but distinct: using the cultural calendar to show what your business actually values —…
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