What accessible actually looks like on a wellness website.
This is the practical follow-up to If your site isn't accessible, is it really body-positive?. If you haven't read that one yet, start there. Knowing your site has a problem…
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From the desk
Things worth saying.
On body politics, building with integrity, and what it takes to hold the line.
If your site isn’t accessible, is it really body-positive?
You didn't build your website to exclude anyone. That's not who you are, and it's not why you got into this work. You brief your clients on consent. You think…
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She thinks she’s not part of diet culture. Her headline says otherwise.
You know this person. You might follow her. She might be in your professional network, your Facebook group, your inbox. She talks about healing your relationship with food. She uses…
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‘Pain Points’ Is Just Fear Marketing in a Business Casual Shirt
Here's a phrase you've probably heard in every marketing course, every copywriting guide, every 'how to get clients' thread you've ever fallen into: Know your client's pain points. It sounds…
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There’s Another Way to Talk About What You Do
Most of the marketing advice you've been given starts in the same place: figure out your client's pain points, then position yourself as the solution. It sounds logical. It even…
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Before and after photos are harming your clients.
Someone is scrolling your feed right now with a complicated history with her body. Maybe she's been through the diet cycle. Maybe she's in recovery. Maybe she just spent six…
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The thing you’re scared to put on your website is probably the whole point.
Not your opinion on a trend. Not your take on a news story. The thing that feels too specific, too alienating, too much — the thing you water down before…
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