The real hurdles LGBTQIA+ people face in business
I know — a list of the shit bits isn't exactly celebratory. But this Pride I want to look at what barriers queer folks actually face. The things that need…
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From the desk
Things worth saying.
On building differently, thinking clearly, and staying true to your purpose.
The people who already like you are your best customers. Are you selling to them?
Most small business owners spend the majority of their marketing energy trying to find new people. New followers, new leads, cold audiences they haven't earned yet. It makes sense on…
Read it →Is your Pride month celebration a good thing?
Pride month isn't the same kind of seasonal celebration as Christmas. You can't slap a rainbow on it and call yourself an ally. Why? Because Pride is a political movement…
Read it →Who was “just show up on camera” written for?
The advice is everywhere. Post consistently. Show your face. Let people see the real you. Get on video. The algorithm rewards authenticity. Just show up. It's not wrong, exactly. It's…
Read it →What Lentil as Anything Taught Me About Building Differently
People who build unconventional businesses face some things that are structurally different to those who become something legible: a butcher, a baker, a candlestick maker. I fucking loved Lentil as…
Read it →The ongoing anticipation of the misunderstanding of your business
People who build unconventional businesses face some things that are structurally different to those who become something legible: a butcher, a baker, a candlestick maker. They do not face the…
Read it →When a man makes women’s deficits his niche.
I posted a question in a women's business group recently. I asked whether there was business language that irked people because it diminished businesses run by women. Side hustle. Extra…
Read it →Outsourcing works. But it involves work.
Handing something off is a genuinely good idea. The VA who manages your inbox, the developer who builds your site, the ads person who runs your campaigns — these are…
Read it →The words they use for women’s businesses are not accidental.
There's a word for what you're building. You probably already know it because someone used it on you, maybe kindly, maybe not. Side hustle. Passion project. Extra income. Girl boss.…
Read it →The Consistency Police
I post a lot. Not on a schedule, not from a content calendar, not because I batched it on a Sunday afternoon with a cold brew and a Spotify playlist…
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