Janelle I know — a list of the shit bits isn’t exactly celebratory. But this Pride I want to look at what barriers queer folks actually face. The things that need to be structurally addressed and individually navigated. For Matriarch, this knowledge and research impacts how I advise queer clients, because we can’t tackle what we … Read more
Most small business owners spend the majority of their marketing energy trying to find new people. New followers, new leads, cold audiences they haven’t earned yet. It makes sense on the surface — growth feels like it has to mean new. But there’s a group of people you’re almost certainly underusing: the ones who already … Read more
Pride month isn’t the same kind of seasonal celebration as Christmas. You can’t slap a rainbow on it and call yourself an ally. Why? Because Pride is a political movement about acceptance, structural discrimination and community. It’s not straightforward joy for those it was built for. It’s complicated and so we need to engage with … Read more
The advice is everywhere. Post consistently. Show your face. Let people see the real you. Get on video. The algorithm rewards authenticity. Just show up. It’s not wrong, exactly. It’s just incomplete in ways that matter a lot depending on who you are. This post is about what the research actually says — about algorithms, … Read more
People who build unconventional businesses face some things that are structurally different to those who become something legible: a butcher, a baker, a candlestick maker. I fucking loved Lentil as Anything. Vegan, pay as you can, training and work for marginalised people in several premium city locations. Ran for twenty odd years. Total trailblazers. Legends. … Read more
People who build unconventional businesses face some things that are structurally different to those who become something legible: a butcher, a baker, a candlestick maker. They do not face the ongoing anticipation of the misunderstanding of their business. I’ve been building unconventional businesses since my mid-twenties. I won’t tell you exactly how long that is. … Read more
I posted a question in a women’s business group recently. I asked whether there was business language that irked people because it diminished businesses run by women. Side hustle. Extra income. That kind of thing. A man replied. His comment was thoughtful, well-written, and completely beside the point I was making. He said that a … Read more
Handing something off is a genuinely good idea. The VA who manages your inbox, the developer who builds your site, the ads person who runs your campaigns — these are real roles that free up real time and, done well, move a business forward. The appeal is not the problem. The problem is the gap … Read more
There’s a word for what you’re building. You probably already know it because someone used it on you, maybe kindly, maybe not. Side hustle. Passion project. Extra income. Girl boss. You heard it and something flinched — or maybe it didn’t, because you’d heard it enough times that the flinch had worn smooth. These words … Read more
I post a lot. Not on a schedule, not from a content calendar, not because I batched it on a Sunday afternoon with a cold brew and a Spotify playlist designed to make me feel like a professional content creator. I post when I have something to say. Which, it turns out, is all the … Read more