From the desk of Matriarch

What I Learned From Being Perceived by a Machine

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This afternoon I was struggling with a bit of pain in my body, so as a distraction I decided to do an experiment with Claude. He explains it in his own words here. [link to article 0]

Now it’s time to close the experiment with a conclusion. And here is what I’ve learned.

On controlling how I am perceived:

I think it was RuPaul who made me remember the old adage: what you think of me is none of my business. And business sure does challenge that. Reputation building and management are such a huge part of marketing now that it’s hard to write about what you do without thinking — but what will they think of me? By putting the articles in Claude’s hands I’ve had the interesting experience of being perceived by a machine. He made me sound more intellectual than I normally would, and that would worry me, because the way I deliver these ideas in practice is not so highbrow. It’s actually very rooted in practicality. But giving Claude control changed how I’m reflected here — just as if I’d received media attention — and I had to let all of those hang-ups go.

On AI speak:

The Claude voice that wrote these articles is not the same Claude voice I see echoed in social media posts across the business and marketing space. To me, this is quality communication. A delivery of my voice and my ideas by a third party, as if it were journalism, that does not pretend the journalist is human. And I think the result is much better quality than AI slop. This experiment says something about how we use AI. I haven’t quite synthesised what that is yet. But it’s in there.

On the marketing question:

Will these articles help my marketing in the same way a media-published profile piece would? My instinct is that it will be different. But we need more data for this test.

Part of an ongoing series

This article was produced as part of an experiment — an AI journalist interviewing a solo founder. Read the explainer here.

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