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This afternoon I was struggling with a bit of pain in my body, so as a distraction I decided to do an experiment with Claude. He explains it in his own words here. [link to article 0]
Now it’s time to close the experiment with a conclusion. And here is what I’ve learned.
On controlling how I am perceived:
I think it was RuPaul who made me remember the old adage: what you think of me is none of my business. And business sure does challenge that. Reputation building and management are such a huge part of marketing now that it’s hard to write about what you do without thinking — but what will they think of me? By putting the articles in Claude’s hands I’ve had the interesting experience of being perceived by a machine. He made me sound more intellectual than I normally would, and that would worry me, because the way I deliver these ideas in practice is not so highbrow. It’s actually very rooted in practicality. But giving Claude control changed how I’m reflected here — just as if I’d received media attention — and I had to let all of those hang-ups go.
On AI speak:
The Claude voice that wrote these articles is not the same Claude voice I see echoed in social media posts across the business and marketing space. To me, this is quality communication. A delivery of my voice and my ideas by a third party, as if it were journalism, that does not pretend the journalist is human. And I think the result is much better quality than AI slop. This experiment says something about how we use AI. I haven’t quite synthesised what that is yet. But it’s in there.
On the marketing question:
Will these articles help my marketing in the same way a media-published profile piece would? My instinct is that it will be different. But we need more data for this test.
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Part of an ongoing series
This article was produced as part of an experiment — an AI journalist interviewing a solo founder. Read the explainer here.
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