WordPress websites
from $5k.
Because your website should be making you money, not costing you time. Redesigns for established businesses whose sites are slow, confusing, or not turning visitors into bookings and sales. One project at a time.
If your website is slow, confusing, or doesn't let customers book and pay without you on the phone — it's not doing its job.
You didn't start a business to be a full-time phone operator. But here you are, taking bookings manually, chasing invoices, and apologizing for a website that doesn't show off what you do.
I fix that.
Who I work with
Established businesses that already know who they are. You're not looking for a rebrand — you're looking for a website that earns its keep.
Right now I'm working with:
Cleaning businesses · Party and retail shops
Different industry? Get in touch — I add new types as I serve them.
Who I don't work with
Let's save us both some time:
- MLM, weight loss, cosmetic surgery — anything that preys on women or profits from people feeling bad about themselves. Hard no.
- Bigots. Fatphobic, racist, sexist, homophobic, anti-trans — if any of that's your vibe, keep moving.
- Personal brands. If your brand is "you," the copy needs to be in your voice, not mine. One exception: entertainers. Circus, drag, anything kooky — I'm in.
- People who need weekly video calls. One before we start is fine. After that, we work async. I'm not doing check-in meetings.
What I do
I rebuild WordPress websites to work for your business. Not pretty for the sake of it (though it'll look good) — functional, fast, and built to sell. One project at a time. Your site gets my full attention.
- Speed — because nobody waits for a slow website
- SEO and keyword research — so the right people find you
- Accessibility — because it's 2026 and you're not an asshole
- Booking and payment systems — so customers can book and pay without you on the phone
- Custom one-step checkouts — clear processes so they give you their money
- Recurring payment setups — for subscription services and repeat bookings
- Shop structure and category cleanup — so the right products show up the right way
- Content that doesn't suck — keyword-researched and written by someone who actually writes
Why work with me
15 years in business. 10 years building websites. I built my first website because the web designers I spoke to didn't understand what I needed and tried to talk me out of it. I learned to code so I wouldn't have to rely on someone who didn't get it.
I'm pedantic. A website is like a car — it's at its best the day you drive it off the lot. It's not going to get faster, more accessible, or more user-friendly over time. The details need to be right the first time.
I write. Not just code — actual words. The content on your site will be written by someone who knows how to write, not just filler to pad out a page.
I get business processes. If I see an opportunity to save you time, I'll build it into your quote. Not a generic "systemise everything" pitch — a specific fix for your specific business.
One person, whole project. Websites are a multi-skill, holistic thing. Most people only do one part — tech, copywriting, or design. You end up needing a team of ten to get one site up. No thanks.
I understand the code. In the age of AI, people are installing code they don't understand. That's terrifying — the risk of exposing your customers' financial information because some cowboy let a chatbot write their checkout and didn't know how to check it. I won't add custom code I can't explain, check, or maintain. Accessible and fast doesn't just make a better site — it makes a safer one.
Case studies
Party shop — WooCommerce rebuild
A party supply business with a WooCommerce site that was slow, confusing, and full of products pulled straight from a POS system with no thought for SEO or conversion. I rebuilt the product taxonomy, fixed the checkout, cleaned up 8 unnecessary plugins, and set up custom shipping rules for their complex delivery needs — post, local delivery for inflated balloons, and pickup/drop-off for event hire.
Cleaning service — website rebuild
A cleaning business with a website that was basically a business card online — big hero image, no way to book, no pricing, no service pages. I rebuilt it with online booking, proper service pages, and the content they were missing.
The assessment
Here's what happens when you request an assessment:
- You tell me what's not working. What's frustrating you? What's costing you time? What are customers complaining about?
- I dig in. I look at your front end — and if you give me a login, your back end too.
- You get a costed list. Every problem I'd fix, with solutions and prices for each item. You choose what's in scope and what's not.
- No lock-in. Take the list to someone else for a comparison quote if you want. I'm not worried.
No pressure. No obligation. Just a clear picture of what's wrong, what it'd cost to fix, and whether I'm the right person for the job.
Payment
$1k upfront to hold your place. Balance on commencement. If the build takes me longer than estimated, that's on me — I don't come back chasing more money.
Not sure if we're a fit?
Take the 30-second quiz. It'll tell you straight — whether I'm the right person for your project or you should look elsewhere.
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