Community Challenges

Last week I talked about selling to your warm audience. This week is about something related but distinct: using the cultural calendar to show what your business actually values — and turning those moments into sales opportunities that feel earned rather than forced. The fashion industry has a version of this, but it’s mostly mechanical … Read more

Most small business owners spend the majority of their marketing energy trying to find new people. New followers, new leads, cold audiences they haven’t earned yet. It makes sense on the surface — growth feels like it has to mean new. But there’s a group of people you’re almost certainly underusing: the ones who already … Read more