On building differently, thinking clearly, and staying true to your purpose.
You know this person. You might follow her. She might be in your professional network, your Facebook group, your inbox. She talks about healing your relationship with food. She uses…
Read it →Here's a phrase you've probably heard in every marketing course, every copywriting guide, every 'how to get clients' thread you've ever fallen into: Know your client's pain points. It sounds…
Read it →Most of the marketing advice you've been given starts in the same place: figure out your client's pain points, then position yourself as the solution. It sounds logical. It even…
Read it →Someone is scrolling your feed right now with a complicated history with her body. Maybe she's been through the diet cycle. Maybe she's in recovery. Maybe she just spent six…
Read it →Not your opinion on a trend. Not your take on a news story. The thing that feels too specific, too alienating, too much — the thing you water down before…
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