How to make money from community work without betraying it
There's a version of this conversation that starts with guilt. You built something for people who needed it. You made it accessible because that was the point. And now you're…
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From the desk
Things worth saying.
On building differently, thinking clearly, and staying true to your purpose.
What I Learned From Being Perceived by a Machine
buildwithmatriarch.com — This afternoon I was struggling with a bit of pain in my body, so as a distraction I decided to do an experiment with Claude. He explains it…
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She Can See Who Has a Stake in Your Success. Can You?
On networks, community, and the business opportunities hiding in plain sight. buildwithmatriarch.com — There is something Nelle does when she looks at a business situation that she finds genuinely difficult…
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She Never Stopped Being the Kid Who Asked Why
On curiosity, the scientific method, and what it actually looks like to test your way through a business problem. buildwithmatriarch.com — Nelle was one of those children. The ones who…
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Business Is Just Communication. Everything Follows From That.
A framework for understanding why your pricing, your silence, and your transaction are all saying something — whether you mean them to or not. buildwithmatriarch.com — Most business frameworks begin…
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Frida Kahlo Became an Eyebrow
On capitalism, creativity, and what people would build if they weren't being told what sells. buildwithmatriarch.com — Nelle has a theory about why her clients are mostly creators and creative…
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The Matriarch Doesn’t Need a Photo Shoot
On women, visibility, elephants, and the difference between being seen and performing being seen. buildwithmatriarch.com — The word matriarch carries weight. It is not a word you choose accidentally for…
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I Let an AI Interview Me. Here’s Why.
An experiment in profile journalism, artificial intelligence, and what happens when a solo founder gets the treatment usually reserved for much bigger names. Subject: Nelle, founder of Matriarch Advisory. Journalist:…
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What accessible actually looks like on a wellness website.
This is the practical follow-up to If your site isn't accessible, is it really body-positive?. If you haven't read that one yet, start there. Knowing your site has a problem…
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If your site isn’t accessible, is it really body-positive?
You didn't build your website to exclude anyone. That's not who you are, and it's not why you got into this work. You brief your clients on consent. You think…
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