The work

Not makeovers.
Business fixes.

Two real businesses. Every fix broken down — the problem, what changed, and why no plugin could have done it.

Good Cents Arty Party

Thirty years in business. One order a month online.

A family-run balloon and party supply shop in Vermont South, Melbourne — 126 categories with no real structure, thousands of in-store products never listed, and a checkout that couldn't keep its own promises.

If your shop looks nothing like a balloon store but the mess sounds familiar—stock that outgrew the categories built for it, a checkout that promises things it can’t deliver—the pattern is the same.

1 online order/month, before Read the main case study →
  • 126 Categories, Rebuilt
  • A POS Export, Turned Into Ready-to-Upload Products
  • A Checkout That Stops Lying About What It Can Deliver
  • Removing 25 Plugins Without Removing the Personality
  • A Homepage That Updates Itself
  • Search, Filters, and a Structure Worth Using
Sam's Sparkling Services

A good quote doesn't matter if it arrives on Monday.

A cleaning business in the Hunter Valley, NSW, ready to scale but not sure where to start — losing customers to response speed, not price. A staged system, not just a website: enquiry, quote, booking and retention, wired together.

None of it is cleaning-specific. Any business that quotes jobs, books appointments, or loses leads to slow replies is solving the same problem.

3 days, an after-hours enquiry used to wait Read the main case study →
  • The Quote Engine
  • Quote to Booking, Without the Wait
  • One Customer, Six Places — Fixed