I’m pedantic.
A website won’t quietly become faster, more accessible or easier to use with age. The details need to be right when it leaves me.
I learned to code because the web designers didn’t understand the business problem.
I was a greengrocer for over a decade. We sold online, and I needed specific features to make the website work for the business. Every web designer I spoke to tried to talk me out of them—because they didn’t understand what I was actually asking the website to do.
So I learned to code. Now I rebuild websites for established businesses that have outgrown the thing they started with.
I’m not building an empire.
I take one project at a time. I’m reskilling after getting very ill and nearly dying, using the work I already know and love to contribute to my household while I study.
I see brilliant businesses spending their time on the phone handling repeatable bookings, quoting manually, chasing invoices, and apologising for websites that hide how good they are.
I just wanna fix it.
What makes me different
I write.
Keyword-researched content written by someone who actually writes—not filler padded around a design.
I get business processes.
If I see a specific opportunity to save time or connect repeatable work, I’ll put it in the scope. Not “systemise everything”; the useful fix for this business.
One person, whole project.
Websites are technical, visual, verbal and operational. You should not need a team of ten to get one useful site online.
I understand the code.
I won’t add custom code I can’t explain, check or maintain. AI can make work faster; it does not remove my responsibility for what ships.
I’m not here to rebrand you.
I like established businesses that already know who they are. This is about function, sales and the bottom line—though it will look bloody good.
How I work
- One project at a time. Your site gets my attention, not a slot in a production line.
- Assessment first. Check the fit, see a ballpark, then I investigate the real site and turn it into a costed scope.
- Mostly async. One proper kickoff is fine. Weekly check-in theatre is not.
- $1k holds your place. The balance is due on commencement. If I underestimated the build, that is my problem—not a surprise invoice for you.
- The right build for the job. Most client sites are WordPress because owners need to run them. Purpose-built HTML and small custom tools also have their place.