10 ways to promote your new website and build trust in your business

You’re ready to promote your new website, and launch day feels so exciting. You’ve made the decisions, checked the pages, hit publish… ta-da!

Crickets.

Especially if you’re a new brand with very little online reputation.

Your website might look great and work beautifully, but customers still need to discover it. Search engines—and the AI tools people increasingly use to find businesses—also need information they can find and reference. A new business often hasn’t built much of that yet.

So here’s my list of ten helpful things you can do to help more little bots, and more actual customers, find their way to your shiny new website.

You don’t need to tackle everything at once. Start with the foundations, then build from there.

1. Update the links you already have

Your website address belongs everywhere people already find your business.

Check your social profiles, booking platforms, professional profiles and existing business listings. Add the link wherever it’s missing, and replace anything that still points to an old website or a temporary page.

Think about where each link should lead, too. A profile advertising your wedding services could link directly to your wedding page. An appointment listing could send people straight to bookings.

Make the next step easy for someone who’s already interested.

2. Set up or refresh your Google Business Profile

For an eligible business, Google Business Profile is an important place to start.

Claim or verify your profile, choose accurate business categories, add your services, upload current photos and include your website. Check your opening hours, contact details and service area while you’re there.

If your profile already exists, give it a proper review. Old information has a habit of hanging around long after the business has changed.

One catch: Google Business Profile isn’t available to every business. Online-only businesses generally aren’t eligible, so check the requirements before spending time setting one up.

3. Choose a few worthwhile directories

Directories can give customers another way to discover you and provide another public reference to your business.

The useful word here is worthwhile.

Look for directories connected to your industry, location or professional community. That might include a local business directory, an industry association or a specialist directory your customers actually use.

Check the listing requirements, ongoing costs and whether you can include a website link. Use accurate, consistent business details and write a description that explains what you offer.

A handful of relevant listings is a sensible starting point. There’s no need to collect hundreds of random directory links.

4. Tell your existing customers

Your existing customers are a good place to start when you promote your new website.

Send a launch email to people who’ve signed up to hear from you. Give them a reason to visit beyond “we have a website now”.

Can they browse your packages? Book without the back-and-forth? See examples of your work? Find answers to questions they usually need to email you about?

Explain what’s useful, include a clear link, and invite them to have a look.

Your existing audience may be small, but they already know who you are. That’s a good place to begin.

5. Make review requests part of your process

It’s easy to finish a job, move on to the next one and forget to ask for a review.

An automated review request can take that task off your list.

Depending on how your business works, a completed booking, order or job could trigger a friendly email thanking the customer and inviting them to share their experience. Include a direct review link so they don’t have to hunt for the right place.

A carefully timed reminder may help, too. Keep it polite and limited.

Ask consistently for honest feedback. For Google reviews, don’t offer rewards or send only the happy customers to the public review page.

The aim is to build a steady record of real customer experiences over time.

6. Claim your other business listings

Google is a starting point, but it isn’t the only place customers look.

Check relevant map services, search platforms and industry platforms for existing listings. Bing Places is one example worth considering for eligible businesses.

Claim what belongs to you, correct outdated details and add your website where the platform allows it.

This is also a chance to find duplicate listings or old addresses that could confuse customers. Keeping your information accurate across platforms helps people recognise that they’ve found the right business.

7. Ask the businesses you work with about relevant listings

Think about the businesses that already know your work.

A venue might maintain a recommended supplier page. A manufacturer might list approved installers or stockists. An industry organisation might publish member profiles.

If there’s a genuine relationship and a useful place for your business to appear, ask about it.

Make the request easy to consider: explain the connection and offer a short description, your website address and suitable images.

These opportunities can put you in front of a relevant audience and sometimes earn a useful backlink—a link from another website to yours.

8. Turn completed work into a case study

A good case study gives people something more useful than “we do great work”.

Show what the customer needed, what you did and how it turned out. Include photos, specific details and a customer comment where you have permission.

Then share the finished page with the customer and any collaborators involved. They may want to feature the project on their own website or include it in a news update.

You get a useful page that demonstrates your experience, and the people involved have something worthwhile to share.

Agree on permissions before publishing names, quotes, photos or private project details.

9. Create something worth referencing

What do customers repeatedly ask you to explain?

That question could become a useful checklist, comparison guide, planning resource or calculator on your website.

For a party hire business, it might be a guide to measuring the space for a jumping castle. For a trade business, it might explain what customers should prepare before an installation.

Once it’s useful enough to stand on its own, identify relevant businesses or organisations that might want to reference it.

A useful resource gives you another way to promote your new website beyond announcing that it exists. Publishing is the first step. Letting the right people know about it is part of the work.

10. Find a story worth pitching

Your new website gives people somewhere to land, but the story you pitch needs a reason for them to care.

Perhaps you’re introducing an unusual service, restoring a local building, reaching a meaningful milestone or contributing useful expertise to an industry issue.

Look for local publications, industry websites and community newsletters whose readers would be interested. Read what they publish, then send a short, relevant pitch.

Editorial coverage can introduce your business to a new audience and may include a website link. Coverage and links are the publisher’s decision, so treat this as outreach rather than a guaranteed placement.

Promote your new website one step at a time

You don’t need to do all ten this week. Choose a few that suit your business and give them proper attention.

Over time, accurate listings, useful content, genuine reviews and relevant mentions give customers more ways to discover you—and more reasons to feel confident when they do.

If you’d like any of these jobs taken off your hands, get in touch with Build With Matriarch for a quote. We can work out what’s useful for your business and what fits your budget.